The most brilliant marketing pitch by a company – bar none.
Posted on August 5th, 2008 in ISRG, Intuitive Surgicals., US Surgicals. Intuitive Surgicals., ISRG, US Surgicals.
Intuitive Surgicals [ISRG] is a company that I have a deep amount of respect for. Much like US Surgicals – that revolutionized minimally invasive surgery [MIS] in the 1990’s, ISRG is definitely revolutionary. It is the first robotic surgical instrument with “wrists” and hence a surgeon can – after a years’ training, perform surgeries [...]
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